赤水洞藏

News report：

酒业大咖齐聚，七位专家品鉴，赤水洞藏酒专家品评会圆满举办 (qq.com)酒业大咖齐聚，七位专家品鉴，赤水洞藏酒专家品评会圆满举办-新华网 (news.cn)赤水洞藏酒获“酱香显著、曲香怡人”专业品评意见_经济开发区_贵州省_何勇 (sohu.com)

This product draws inspiration from the theme of "water." It embodies the ancient Chinese philosophy that "water takes the shape of its container." The design embraces sustainability, abstract symbols, simplicity, eco-friendly materials, and cost-efficiency. The result is a product with a distinct market identity, a unique appearance, and a powerful visual style. It underscores the brand's commitment to eco-friendliness and cultural philosophy, making traditional culture more accessible.

"CHI SHUI DONG CANG" translates to "Baijiu brewed with water from the Chishui River and stored in caves." The challenge for this new brand is how to quickly make its brand culture understandable to a wider, younger consumer base, and ultimately drive product purchases. Therefore, our strategy is to extract the "water ripple" as the core visual symbol for the design. We utilize sustainable design principles to reduce craftsmanship and accessories, addressing environmental concerns and brand recognition through minimalistic design.